Insights Hub

Shawn Douglas
Posted by Shawn Douglas
September 16, 2021

Maximize Your Marketing Analytics Without Wasteful Investments

Marketing analytics investments can be wasteful without proper strategy and direction. Find out how to optimize your marketing analytics without wasteful investments.

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Pandera
Posted by Pandera
September 7, 2021

Marketing Analytics Is Now More Important than Ever

Marketing analytics is the most effective way to understand the entire customer journey and has been an important solution for marketers to study their own efforts.

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Pandera
Posted by Pandera
August 24, 2021

The Benefits of Marketing Mix Modeling

Essentially, there are three main benefits to MMM that can improve marketing effectiveness for organizations.

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Pandera
Posted by Pandera
August 6, 2021

What is Marketing Mix Modeling?

Marketing Mix Modeling (MMM) is a marketing analytics solution that considers both controllable and uncontrollable variables.

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Pandera
Posted by Pandera
July 30, 2021

The Benefits of AI/ML in Analytics for Organizations

Learn more about the benefits of AI/ML in analytics. Better analytics means a better understanding of customers and better business outcomes.

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Pandera
Posted by Pandera
July 14, 2021

What is Application Modernization?

Google Cloud’s application modernization solutions help customers modernize a wider range of applications. Read this article to find out how.

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