Posted by Shawn DouglasSeptember 16, 2021 Insights 13 min read Maximize Your Marketing Analytics Without Wasteful Investments Marketing analytics investments can be wasteful without proper strategy and direction. Find out how to optimize your marketing analytics without wasteful investments. Read More Posted by PanderaSeptember 7, 2021 Insights 8 min read Marketing Analytics Is Now More Important than Ever Marketing analytics is the most effective way to understand the entire customer journey and has been an important solution for marketers to study their own efforts. Read More Posted by PanderaAugust 24, 2021 Insights 12 min read The Benefits of Marketing Mix Modeling Essentially, there are three main benefits to MMM that can improve marketing effectiveness for organizations. Read More Posted by PanderaAugust 6, 2021 Insights 11 min read What is Marketing Mix Modeling? Marketing Mix Modeling (MMM) is a marketing analytics solution that considers both controllable and uncontrollable variables. Read More Posted by PanderaJuly 30, 2021 Insights 11 min read The Benefits of AI/ML in Analytics for Organizations Learn more about the benefits of AI/ML in analytics. Better analytics means a better understanding of customers and better business outcomes. Read More Posted by PanderaJuly 14, 2021 Insights 7 min read What is Application Modernization? Google Cloud’s application modernization solutions help customers modernize a wider range of applications. Read this article to find out how. Read More Load MoreLoading COLLABORATION Got a project? Let’s talk. Get in touch Whether you are planning or are already in the midst of your transformation journey, our experts can help you accelerate your transformation initiatives.