Migration of Marxent’s analytics initiatives from AWS to Google Cloud
Google Cloud offers cloud hosting that enhances the speed and performance of our apps, scales to the enterprise, and provides richer, more actionable data insights.
– Beck Besecker | CEO
With the need to provide their customers with a secure cloud environment for their retail data, Marxent looked to migrate their existing customer data and analytics initiatives to a modern cloud platform that not only provided security for their retail customers but also delivered the scalability and performance needed for their analytics applications.
Pandera assisted in the migration of Marxent® 3D Cloud and all Marxent 3D Commerce applications to the Google Cloud Platform. In addition to the complete migration to Google Cloud, Pandera helped in transforming their business analytics initiatives through a modern infrastructure and applications that fully support a data-driven culture.
Data mining and business analytics are emerging disciplines for 3D commerce applications such as augmented and virtual reality apps. Google Cloud’s Looker integration liberates retail marketers from rote data tasks. Using sophisticated dashboards, marketers can quickly and easily sort through complex datasets and reveal actionable insights — all without developer resources.
The Lift and Shift to Google Cloud delivered a flexible on-demand and reliable infrastructure with reduced cost, 24/7 cloud and infrastructure support, and a feeling of ownership of their environment to support the performance needs of their Business Intelligence environment
In addition, the new infrastructure enabled a more simplified process for Business Intelligence platform upgrades with predictable downtime and testing; Always keeping them up to date with new releases.