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Marketing

Business Team Corporate Marketing Analytics

Maximize Your Marketing Analytics Without Wasteful Investments

Marketing analytics investments can be wasteful without proper strategy and direction. Find out how to optimize your marketing analytics without wasteful investments.

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Businessman using Marketing Analytics.

Marketing Analytics Is Now More Important than Ever

Marketing analytics is the most effective way to understand the entire customer journey and has been an important solution for marketers to study their own efforts.

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Marketing Mix Modeling Benefits

The Benefits of Marketing Mix Modeling

Essentially, there are three main benefits to MMM that can improve marketing effectiveness for organizations.

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marketing Mix Modeling Pandera

What is Marketing Mix Modeling?

Marketing Mix Modeling (MMM) is a marketing analytics solution that considers both controllable and uncontrollable variables.

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Marketing During COVID-19

This week, we will be discussing the state of Marketing during the current COVID-19 pandemic. In such a volatile market and heightened sensitivity by consumers, what approach do you take with your marketing efforts?

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