Maximize Your Marketing Analytics Without Wasteful Investments
Marketing analytics investments can be wasteful without proper strategy and direction. Find out how to optimize your marketing analytics without wasteful investments.
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Marketing Analytics Is Now More Important than Ever
Marketing analytics is the most effective way to understand the entire customer journey and has been an important solution for marketers to study their own efforts.
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The Benefits of Marketing Mix Modeling
Essentially, there are three main benefits to MMM that can improve marketing effectiveness for organizations.
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What is Marketing Mix Modeling?
Marketing Mix Modeling (MMM) is a marketing analytics solution that considers both controllable and uncontrollable variables.
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Marketing During COVID-19
This week, we will be discussing the state of Marketing during the current COVID-19 pandemic. In such a volatile market and heightened sensitivity by consumers, what approach do you take with your marketing efforts?
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